OwlTing was launched in May, 2017, by the Taipei, Taiwan-based OwlTing e-commerce platform in partnership with blockchain company AMIS, and uses its Ethereum blockchain API to track food provenance. Google alumnus Darren Wang founded OwlTing to help people access safe, healthy food. OwlTing has over 1,500 farmers and merchants in Taiwan alone, and created the Taiwan Milk Map and Taiwan Fruit Map, which give farmers a way to sell their products directly to consumers. In 2014, the company worked with cryptocurrency platform MaiCoin to enable customers to pay using Bitcoin and is now developing its own OwlTing Pay.

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