The FairChain Foundation’s mission is to stimulate and support business models that contribute to a TRULY fair distribution of the wealth across all participants in the value chain. The Foundation’s objective is to limit the need for development aid with sustainable consumption. We collaborate with and contribute to business models that create positive externalities and are purpose driven to positively impact ecosystems.
How did it all begin?
After Guido van Staveren van Dijk started to investigate how conventional supply chains could be radically improved so producers receive a truly fair share of the deal. As a result, he founded a company, Moyee Coffee, in 2013 that grows premium quality coffee and gives the farmers an extremely fair deal for their efforts. This is the first FairChain showcase project, and the coffee industry is a perfect example of the problems we see in many commodity value chains. FairChain is a radical principle that aims to balance the scales. Our goal is to create a 50/50 balance between the producers and the consumers. We are well aware of how ambitious this objective is.
Blockchain promotes honesty and radical transparency, and connects our farmers and consumers like nothing ever before. Put lightly, blockchain has the potential to turn the global coffee industry on its head. Which is why the FairChain Foundation is working with KrypC, a pioneering developer of technologies that streamlining critical supply chains in emerging economies. Our partnership with KrypC makes Moyee the first European coffee maker to introduce fully blockchain-traceable coffee.
Moyee’s FairChain coffee is roasted locally, in Addis Ababa, Ethiopia. For Ethiopians, this is entirely new. They’ve never been involved in the valued added side of the business. Our Addis Ababa roaster uses the latest western industrial technologies, but in Ethiopia and run by Ethiopians. Working together with leading universities in the Netherlands and Ethiopia, we’re educating a new generation of Ethiopian smallholders, entrepreneurs and roasters on how to turn a profit with their most precious resource: coffee. The knowledge we share and the local supply chains we establish lead directly to higher living incomes, urban employment, industrialization, investments, and pure, net profits in Ethiopia. This isn’t aid, but trade. Not pennies, but an entire ecosystem of value adding activities that will put more money in the pockets of Ethiopians.