In the UK, 17% of people, at any one time, are concerned about running out of food. (The Guardian 31.03.17). 56% of 18-24 year olds go without hygiene and grooming products such as toothpaste, razors and tampons in order to buy food instead. (The Independent 27.07.17) According to the Mental Health Foundation, 4 out of 9 risk factors for suicide are related to poverty and suicide is the leading cause of death for the 20-34 year old age group. These heart-breaking facts are exactly the types of things ethecal aims to change. The aim of ethecal is to end the vicious circle of poverty, to help those who are being neglected by the system that’s supposed to keep them safe and healthy, and to keep create a fairer society.