The platform being developed provides secure, credentialed provenance data and streamlined payments to enable beef producers to better capture the opportunities of the growing demand for Australian beef from Asia’s rapidly emerging middle classes. The platform does this by providing consumers with access to immutable provenance data on the meat they are buying – giving them surety about the product’s origins and characteristics. Producers gain access to customer data and feedback to drive continual improvement.

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Additional Details

  • SDG#:1, 2, 12
  • Whitepaper:Read on website
  • Other links:www.newfoodmagazine.com
    www.qut.edu.au
  • Fundraising or ICO start date:31/03/2018
  • Stage:Pilot completed
  • Organization Type:Start-up
  • Servicing area:Australia
  • Founders:Warwick Powell, Mark Dunworth, Anthony Dunn, Ross Honeyman
  • Token:BEEF
  • Creation Year:2017
  • SDG#:1, 2, 12
  • Whitepaper:http://beefledger.io/wp-content/uploads/2017/11/BeefLedger_Token_WP_011117_V1.2.pdf
  • Other links:https://www.newfoodmagazine.com/news/46916/australia-beef-blockchain/, https://www.qut.edu.au/business/about/news/news?news-id=125620
  • Fundraising or ICO start date:31/03/2018
  • Stage:Pilot completed
  • Organization Type:Start-up
  • Servicing area:Australia
  • Founders:Warwick Powell, Mark Dunworth, Anthony Dunn, Ross Honeyman
  • Token:BEEF
  • Creation Year:2017
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